“We’re excited to support Tanzania as it explores new ways to cook that offer more convenience and cleaner alternatives, while respecting familiar traditions.
As electricity becomes more accessible and appliances more intuitive, more households can discover the benefits of modern cooking methods that fit seamlessly into their daily lives.
Our work is about creating the right environment for these choices to become easier and more appealing.”
On the other hand, H.E.Marianne Young, the UK High Commissioner speaking on behalf of the UK International Development, a key partner, emphasized the importance of clean cooking in achieving global development goals, particularly around gender equality and climate action. She explained:
“This campaign marks an important moment for Tanzania’s energy and health goals. It encourages people to consider how small shifts in cooking habits can bring big improvements, not by changing what they cook, but by offering options that are better for their families and the environment. We invite everyone, communities, media, and partners to join in spreading awareness and supporting this positive transition.”.
The campaign will employ a strategic, city-based activation model, beginning with Dar es Salaam and later expanding to other urban centres.
Through a mix of public demonstrations, community engagement, local champion networks, and targeted media outreach, the campaign will highlight how electric cooking can be safer, more affordable, and more sustainable for Tanzanian households.
