- Stanbic Bank and Visa conclude nationwide campaign with grand prize handover in Dar es Salaam
- Edwin Shayo becomes the proud winner of a Suzuki Fronx after three months of digital rewards
- Over 80% of clients engaged, TZS 7.5 million awarded in cash prizes, and digital card usage rises by 20%
Stanbic Bank Tanzania, in collaboration with Visa, today marked the grand finale of its highly successful Tap Kibingwa Campaign by officially handing over a brand-new Suzuki Fronx to Edwin Shayo, the lucky grand prize winner.
The handover was conducted at the winner’s workplace in Mikocheni, led by a branded convoy from Stanbic headquarters—celebrating not only the winner but a powerful shift in how Tanzanians engage with digital banking.
The Tap Kibingwa campaign ran from January to April 2025, with a clear mission: to promote cashless transactions and reward customers who actively used their Visa Debit Cards for day-to-day payments. Through this initiative, Stanbic Bank reinforced its role as a driver of financial inclusion, payment innovation, and customer-centered banking solutions.
“Tap Kibingwa was more than a campaign—it was a movement to help Tanzanians embrace the convenience and security of digital payments,” said Shangwe Kisanji, Head of Private Banking at Stanbic Bank Tanzania. “Today we celebrate not only Edwin’s win but the thousands of customers who chose to go digital, consistently and confidently.”
Throughout the campaign, Stanbic conducted three monthly draws, each rewarding five customers with TZS 500,000. In total, 15 customers received TZS 7.5 million in cash prizes. The response exceeded expectations, with over 80% of clients participating and a 20% increase in Visa Debit Card usage among Stanbic customers.
The highlight of the campaign was the weekend’s handover of a zero-mileage 2024 Suzuki Fronx, awarded to Edwin Shayo for qualifying in the grand draw through his consistent high-value card usage.
“Winning this car is a blessing, and I thank Stanbic for this incredible initiative,” said Edwin Shayo. “More than anything, I now fully see the value of going cashless. It is faster, safer, and simply more convenient.”
The campaign aligns closely with Bank of Tanzania’s directive to expand access to digital financial services and reduce dependency on cash, particularly as the nation accelerates toward a more inclusive and technology-driven economy.
“This campaign directly supports Tanzania’s financial sector goals,” added Shangwe. “At Stanbic, we are proud to lead this change. We believe in doing more than banking—we believe in impact.”
Tap Kibingwa also forms part of Stanbic’s broader commitment as it marks 30 years of operations in Tanzania. With the guiding message “Tanzania is our home, and we drive her growth,” Stanbic Bank continues to invest in services that elevate customer experience, create access, and support economic transformation.
As the bank turns its focus to the next chapter of innovation and customer engagement, one message stands clear: digital is not the future—it is the now.
