Dar es Salaam, [Insert Final Date] – Airtel Tanzania has today officially launched four new Airtel Experience Shops across key locations in Dar es Salaam, strengthening its commitment to deliver superior customer service and increase accessibility for millions of Tanzanians.
The new shops — located in Sinza, Kawe, Mikocheni, Mwananyamala, and Magomeni — are part of Airtel’s strategic plan to bring its services closer to the people and deliver seamless, in-person customer experience to more than its 20 million subscribers.
The official launch of the Airtel Experience Shops event took place at the Sinza shop and was officiated by the Dar es Salaam Airtel Customer Experience Director, Adrianna Lyamba.
“This launch of Airtel Experience Shops reflects our ongoing commitment to ensuring that every Airtel customer has access to fast, reliable service — wherever they are,” said Airtel Customer Experience Director Adriana Lyamba on behalf of Airtel Tanzania Managing Director, Mr. Charles Kamoto. “Each of Airtel Experience shops has been strategically positioned based on customer feedback and service demand to provide convenience and quality care within local communities.”
With Airtel Experience Shops additions, Airtel now has broadened its footprint by offering an expanded array of services, including:
● SIM registration and swap
● Airtel Money services for customers and agents
● Home Broadband (HBB) device sales, including 5G routers and MiFi
● Airtel Money PIN reset and account recovery
● Device and smartphone sales
● All general Airtel customer care services
Ms. Lyamba also emphasized that the new shops will act as secure spaces for customers wary of fraud, with dedicated customer service teams available to offer support, guidance, and promote self-care and self-verification habits. This initiative aligns with the government’s ongoing #Sitapeliki campaign against mobile fraud.
“Our goal is to ensure every Tanzanian can engage confidently and safely in the digital economy, free from the threat of online scammers. the launch of these shops also complements our efforts to address mobile fraud in the country in support of the government’s #SITAPELIKI campaign, as currently, we have managed to reduce mobile fraud attempts from 380/390 to 120. To reinforce these efforts, we also launched the first-ever AI-powered Airtel Spam Alert-Kataa Matapeli service, which provides a real-time warning to customers not to act on suspicious messages, making them remain safe and vigilant. These shops are not only service points for our customers, they are also access points to opportunity, productivity, and inclusion.”
The new Airtel Experience Shops are designed to blend digital innovation with personalised support, ensuring customers enjoy fast resolution, informed guidance, and a welcoming environment.
“We’re reimagining the customer journey by offering service that’s both human and high-tech. These shops were built to reduce wait times, cut travel distances, and meet customers where they are — both physically and in terms of their digital lifestyles.” Explained Ms Lyamba
This latest expansion underscores Airtel Tanzania’s commitment to delivering world-class services that align with its pillars of accessibility, affordability, quality, and innovation.
