đź“ŚNew partnership introduces flexible phone financing across 63 YAS stores, empowering more Tanzanians with digital connectivity.
Dar es Salaam, Tanzania – 27th June 2025 — YAS, Tanzania’s leading digital lifestyle and telecommunications company, has entered into a strategic partnership with Watu Tanzania to make smartphones more accessible and affordable for everyday Tanzanians through flexible phone financing.
This initiative enables customers across the country to acquire smartphones with low upfront costs and complete their payments through small, flexible installments — daily, weekly, or monthly — via Watu’s secure digital platform. Initially available at 63 YAS stores, the program features the Samsung Galaxy A05 and A05s as the first models, with additional device options and store locations expected in future rollout phases.
“At YAS, we believe that access to digital tools is not a luxury — it’s a right. This partnership is about giving every Tanzanian the opportunity to thrive in a connected world,” said Daniel Nnko, Head of Market Development, Sales & Channels – YAS.
“With our nationwide 4G and 5G coverage, and seamless payments through Mixx by YAS with zero transaction fees, we’re removing barriers and building a more inclusive digital Tanzania. Together with Watu, we’re making the dream of smartphone ownership a reality for thousands.”
Watu Tanzania’s flexible financing model, combined with YAS’s vast retail footprint and customer reach, is designed to bring digital access to underserved communities across the country.
“Our goal is simple — we want to make smartphones affordable and accessible for everyone,” said Moses Mtweve, Head of Mobile Devices – Watu Tanzania.
“By combining Watu’s financing expertise with YAS’s expansive network, we are scaling our impact to connect more Tanzanians, especially in rural and peri-urban areas. This partnership is a significant step toward a digitally empowered and financially inclusive nation.”
All YAS store staff have been trained and registered on Watu’s platform to ensure a smooth and fast onboarding process, which takes just a few minutes per customer.
Mr. Mgopelini Hamza Kiwanga, Head of Mobile Devices – Samsung Tanzania, also commended the partnership, stating:
“We’re proud to be part of this important initiative. Samsung is committed to driving digital inclusion, and the Galaxy A05 series offers the perfect blend of affordability and functionality for new smartphone users. Through this partnership with YAS and Watu, we are ensuring that quality mobile technology reaches more people, enabling them to connect, learn, and grow.”
The launch also coincides with Watu Tanzania’s fourth anniversary. Since entering the market, Watu has provided thousands of Tanzanians with financing solutions for motorcycles and smartphones. This new venture with YAS underscores the company’s continued focus on creating economic opportunities through inclusive digital tools.
