Dar es Salaam, October, 2025: Sanlam and Allianz — renowned insurance companies that merged in 2023 to form SanlamAllianz, Africa’s largest non-banking financial services company — have today officially launched the SanlamAllianz brand in Tanzania. The launch ceremony took place at the Johari Rotana Hotel in Dar es Salaam.
The establishment of SanlamAllianz General Insurance Tanzania Ltd and SanlamAllianz Life Insurance Tanzania Ltd marks the continued rollout of the new brand across various African countries.
The companies’ chief executives are *Jaideep Goel, CEO of SanlamAllianz General Insurance, and *Julius Magabe, CEO of SanlamAllianz Life Insurance.
SanlamAllianz aims to leverage its pan-African and global expertise to unlock growth opportunities in Africa’s high-potential economies. Guided by its purpose of empowering generations to be financially confident, secure, and prosperous, the company seeks to expand access to financial services and enhance financial inclusion through innovative solutions that create value for all stakeholders.
Robert Dommisse, CEO of SanlamAllianz Life Insurance, said:
“The launch of the SanlamAllianz brand in Tanzania is a significant milestone for our partnership and for the country’s financial services sector. It reflects our strategy to leverage our expertise in high-growth markets to build leading businesses across the economies we operate in, while supporting our mission to make financial services accessible to more people. Through this collaboration, we are combining the global strengths and capabilities of Sanlam and Allianz. With extensive distribution opportunities, technical expertise, and partnerships in communication and bancassurance, we are confident our customers will benefit from innovative solutions tailored to their needs.”
Jaideep Goel stated:
“Our priority is to provide reliable, world-class general insurance solutions that protect what matters most to individuals and businesses in Tanzania. This launch is not just about a new brand; it’s about strengthening our commitment to stand with our customers through every stage of life and every challenge they face.”
Julius Magabe added:
“Life insurance is about building confidence for the future. Through SanlamAllianz, we bring together global expertise and deep local understanding to help Tanzanians plan, protect, and prosper. Our focus will be on innovative life insurance products that contribute to long-term financial security and financial inclusion.”
