Stanbic Bank celebrates 30 years in Tanzania with the launch of Masta wa Miamala, rewarding customers for everyday digital transactions such as school fees, shopping, fuel and airtime.
Over the next three months, customers stand to win bi-weekly cash rewards of up to TZS 100,000, alongside instant transaction bonuses and surprise activations at supermarkets and petrol stations.
The campaign underscores Stanbic’s commitment to driving digital adoption, and supporting Tanzania’s journey towards a modern, inclusive financial sector.
Dar es Salaam, Tanzania – Tuesday 23 September 2025: Tanzanians who pay school fees, fuel their cars, shop for groceries or buy airtime using Stanbic Bank’s digital channels will now enjoy more than just convenience. Through a newly launched campaign, Masta wa Miamala, Stanbic Bank Tanzania is rewarding customers for the everyday transactions that shape their lives.
The three-month campaign aims to increase the use of Stanbic’s wide range of channels — from Visa debit cards, ATMs and a network of over 600 wakala agents to the Smart App, internet banking and USSD *150*29#. It is designed not only to promote digital adoption, but also to re-engage dormant accounts and encourage customers to discover the ease and safety of cashless transactions.
Under the reward structure, customers will benefit across different levels. Top transactors stand a chance to win up to TZS 100,000, mid-level users can earn TZS 50,000, while dormant or low-usage accounts may be reactivated with prizes of TZS 25,000. To make every interaction count, customers will also enjoy instant bonuses of up to TZS 300 for each transaction.
“Banking is at its best when it makes everyday life easier,” said Emmanuel Mahodanga, Head of Personal Banking at Stanbic Bank Tanzania. “Masta wa Miamala is our way of showing that digital banking is not just secure and convenient, but also rewarding. As we mark 30 years in Tanzania, this campaign reflects our long-standing commitment to walking with our clients and contributing to the nation’s growth story.”
Avin Ngoo, Manager of Agency Banking at Stanbic Bank Tanzania, emphasized the role of agents in bringing financial services closer to people.
“Through our agent network, Stanbic is breaking barriers of distance and cost by bringing financial services closer to every community. Every transaction, no matter how small, is a sign that our customers are part of the Stanbic family.”
Highlighting the bank’s digital focus, Shabani Mwenda, Acting Head of Personalization, noted:
“Digital banking is not just about convenience, it is about inclusion. Whether through cards, our app, USSD, or internet banking, every transaction matters and strengthens Tanzania’s shift towards a safer and more transparent financial system.”
Speaking on the benefits of cards, Irene Mutahibirwa, Manager of Entrenchment, added:
“Cards provide our customers with more than ease of payment, they offer safety, financial records, and confidence. With every swipe, our customers move closer to a secure and digitally connected future.”
Unlike traditional promotions, the campaign will extend beyond the bank’s channels into Tanzanians’ everyday spaces. Influencers will join Stanbic in surprising winners at supermarkets, petrol stations and other public locations, turning transactions into social moments that highlight the campaign’s real impact. Winners’ stories will be shared on digital platforms to show how ordinary banking behaviors translate into real rewards.
The campaign also speaks to the country’s growing embrace of digital payments. With more Tanzanians turning to secure, cashless options, Masta wa Miamala underscores Stanbic’s leadership in building trust, convenience and accessibility into the nation’s financial system.
As Stanbic celebrates three decades in Tanzania, the bank says the campaign is part of its broader mission to support households, businesses and communities, while helping build a modern and inclusive financial sector that contributes to national development.
