Dar es Salaam-Tanzania, 07th August, 2026: As the International Beer Day is being marked today, Serengeti Breweries Limited (SBL) is marking it uniquely demonstrating the world-class quality of its products. This follows the receiving of Gold Quality Awards – 2026 from the internationally renowned Monde Selection for three of Serengeti Breweries’ brands: Serengeti Lite, Serengeti Lager and Serengeti Lemon.
The Gold Quality Awards, by the Monde Selection, are presented to products that meet the highest international quality standards following a rigorous evaluation by an independent panel of international experts. Products are assessed against a range of criteria, including overall quality, taste, appearance, innovation, consumer information and user experience, to ensure they meet globally recognised benchmarks of excellence.
Founded in 1961 in Brussels, Belgium, Monde Selection is an independent international quality institute specialising in the evaluation of consumer products. For more than 65 years, the institute has assessed thousands of products across various categories, including food, beer, spirits, health and dietary products, and cosmetics. Each year, evaluations are conducted by more than 80 international experts, with products from approximately 150 countries having been submitted for assessment over the years.
This recognition reflects Serengeti Breweries Limited’s continued commitment to producing world-class beverages through sustained investment in advanced brewing technologies, robust quality assurance systems and innovation that places consumers at the heart of everything the company does.
Commenting on the achievement, Joseph Cheloti, Supply Chain Director at Serengeti Breweries Limited, said the awards are a testament to the company’s unwavering commitment to quality across its product portfolio.
“Receiving the Gold Quality Awards from Monde Selection is a tremendous honour and a strong endorsement that our products meet internationally recognised quality standards. We are proud of this achievement, which reflects the dedication of our people, the quality of the ingredients we use, and the strength of our production processes. Above all, we thank our consumers for their continued trust and loyalty.”
He added that the company will continue investing in quality, innovation and product development to ensure consumers in Tanzania and beyond continue to enjoy beverages that meet the highest international standards.
The company’s renowned Spirits Brand, TZEE, also won the Gold Quality Award – 2026. Winning four Gold Quality Awards simultaneously further strengthens Serengeti Breweries Limited’s position among leading beverage manufacturers committed to delivering internationally recognised quality while proudly showcasing Tanzania’s excellence on the global stage.
