Dar es Salaam – Tanzania’s leading Telecom company Yas, in partnership with Mixx, has today launched a new store at Dar Village Mall, Dar es Salaam, marking a major step in bringing services closer and enhance customer experience as well as supporting Tanzania’s National Development Vision 2050.
The launch coincides with the global celebration of Customer Service Week, themed “Mission Possible” this year, reflecting Yas’ commitment to being a true partner in helping Tanzanians navigate the digital age.
The new store is designed to offer customers modern, high-quality services, including real-time support, expert guidance, and hands-on opportunities to explore how 4G and 5G technologies can improve their lives.
Speaking during the launch, Yas Chief Commercial Officer, Mr. Jorge Soto, said the company is committed to promoting innovative thinking among businesses, entrepreneurs, and digital service users to drive economic and social development in the country.
“Through stores like this, we bring services closer to our customers, giving them the opportunity to see, touch, and understand the power of modern technologies that are the backbone of digital development in Tanzania,” Mr. Soto said.
Yas and Mixx Customer Service Director, Ms. Mwangaza Matotola, noted that Customer Service Week offers an important opportunity to strengthen customer relationships and enable more Tanzanians to benefit from digital solutions.
“Our goal is to make every customer feel valued. Through this new store, we aim to provide easy access to services and an enhanced customer experience,” Ms. Matotola said.
Mixx Operations Director, Mr. Arnold Ngarashi, said the Yas Store launch reflects Mixx by Yas’ mission to digitally transform financial services and ensure they are accessible to all Tanzanians.
“Through Mixx, we simplify our customers’ lives by providing innovative financial solutions that meet every day needs. The Yas Store is part of our journey to improve how Tanzanians access, use, and enjoy financial and communication services under one digital platform,” Mr. Ngarashi said, adding that “We want every customer interacting with Mixx to experience convenience, innovation, and security that positively impacts their lives.”
The Dar Village Mall Yas Store is expected to be the first of a wider network of digital stores across the country, promoting innovative technology adoption and customer-friendly services.
